As an SEO expert, i just want to explain the Keyword Effectiveness Index (KEI), and its role while finalizing the keywords for a given website. I have optimized as many websites and get to know about its important for Search Engine Optimization. We all are aware of the keyword of a website and the impact of selected keywords on our business too.
In this time of recession when the competition is too tough online, everybody is looking forward to get higher ranking from others. i think the formula is simple for getting ranked high in many search engines like Google. Do, pure and real SEO with proof strategies.
When optimizing the website in Google, keyword effectiveness index will facilitate the measure of competitiveness for a particular keyword. Now that you've found possibly 100's of keywords that would fit the description of your products or services, and could drive a massive targeted traffic on your website, but to a lookup to the competition and relevant searches for each of those keywords is essential.
KEI (Keyword Effectiveness Index) can be defined as the effectiveness of specific keyword to your website in getting maximum benefits of your SEO efforts. KEI provide a rating system to evaluate the effectiveness of keyword phrases and its benefits in terms of getting traffic as well search engine ranking.
The KEI for a website can be calculated by either competition of that keyword by Monthly searches or by dividing Monthly searches by the competition for that keyword. means,
Either:
1> KEI = Competition/Monthly Searches
The KEI for a website can be calculated by either competition of that keyword by Monthly searches or by dividing Monthly searches by the competition for that keyword. means,
Either:
1> KEI = Competition/Monthly Searches
But keep in mind that in this case higher the KEI less important is keyword and lower the value better is that keyword.
Or
2> KEI = Monthly Searches/Competition
But keep in mind that in this case higher the value much important is keyword and lower the value less important the keyword is.
For instance, take a look at this example if "seo" has the 9,140,000 searches and 867,000,000 competition and "seo company" has the 550,000 searches and 37,200,000 competition.
According to Formula 1:-
KEI for "seo" = 94.85
KEI or "seo company" = 67.63
According to Formula 2:-
KEI for "seo" = 0.0001
KEI dor "seo company" = 0.0147
So, we have concluded from those 2 formulas that seo company is better keyword than seo, if both are compared with each other in terms of promotion. You can use any one of the above formulas.
